As you know, Apple changes the design of its flagships at best once every couple of years. And then it turns out that not all fans of the "apple" company, who made a purchase a year ago, are eager to update to the latest version, which outwardly hardly differs from the previous one. Many could simply buy a copy of an iPhone and would have limited themselves to replacing the battery, especially after the Apple leadership admitted that they artificially slow down iPhones in which the batteries are worn out.
This time the company was ready! It was planned to increase sales at the expense of another, completely new model. The loyal media immediately rushed to dub it a "model for the people", although the phone was never favored by the people. The dollar strengthened, prices jumped strongly, so even in Japan, where every other iPhone has an iPhone in their pockets, they preferred to upgrade to last year's G8.
What can I say?
Apple's new colorful "dozen" did not live up to expectations in other countries, which is why it was decided to cut its production by as much as a quarter. And on the official website Apple went to completely unusual machinations: the price tag was frankly misleading, it was lowered by $ 300. It was delicately kept silent that such a discount could only be obtained by exchanging the iPhone 10r for a working copy of the iPhone 7.
So it remains for Tim Cook to complain about the Chinese economy, sagging under American oppression, which led to a sharp decrease in purchasing power. Moreover, the "big three" has fussed in advance: Huawei, Xiaomi, BBK, be it not okay, because it manages to successfully keep the share of iPhones in China below 10%. The effectiveness of the Chinese giants is explained by the fact that outwardly the devices are similar, but they are several times cheaper. You can tell the public as much as you like that after 300 pixels per inch, the human eye does not notice the difference, but whatever one may say, an LCD with thick frames, which does not even reach the Full HD resolution, and at least 66 thousand rubles, looks rather comical.
Even funnier is the excuse that Apple's PR specialists came up with specifically for Tim Cook: "It's too early to call the iPhone XR a failure, it was the most popular iPhone EVERY DAY." It looks like some kind of mantra that does not carry a semantic load, and only emphasizes the impotence of ordinary employees of the company who are responsible for advertising. There are other tricks that marketing people have, for example, breaking iPhones into big and small and counting them separately. Since the XR is only one size, it's no wonder it sells better. Although, even this is hard to believe, because in terms of the number of active devices, XR caught up with the XS only in January of this year, and the XS Max is still ahead.
